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Post-Launch Product Checklist: 10 Steps

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May 8, 2024

Intro

After launching a website or product, it's crucial to gather user feedback, perform regular maintenance, track performance metrics, and continuously improve based on insights. Here are the key steps:

  1. Get User Feedback

    • Use in-app feedback tools, surveys, user testing, and analytics to gather insights

    • Identify user pain points, issues, and areas for improvement

  2. Ongoing Maintenance and User Support

    • Perform regular software updates, backups, and security checks

    • Offer effective support channels like knowledge bases, live chat, and forums

  3. Track Performance

    • Monitor key metrics like user engagement, conversions, satisfaction, and technical performance

    • Utilize tools like Google Analytics, Hotjar, Pingdom, and Datadog

    • Set baselines, targets, and regularly review data

  4. Update the Product

    • Incorporate user feedback to improve features and experience

    • Stay current with trends, prepare for growth, and prioritize security

  5. Plan for Support

    • Set up a central support hub with documentation and ticketing system

    • Define support roles and service level agreements (SLAs)

    • Provide ongoing training for the support team

  6. Communication Methods

    • Publish release notes, email newsletters, and in-app messaging

    • Maintain a knowledge base and leverage social media channels

    • Host webinars and Q&A sessions for major updates

  7. Train Support Staff

    • Equip staff with product knowledge, support processes, and communication skills

    • Emphasize active listening, clear communication, and empathy

    • Provide ongoing training and gather feedback for improvement

  8. Regularly Review and Improve Support

    • Gather user feedback from tickets, surveys, and social media

    • Monitor metrics like response times, resolution rates, and satisfaction

    • Update knowledge base, refine processes, and adjust support channels

  9. Website content update

    • Regularly update your website with current information reflecting user feedback to ensure relevance and user satisfaction.

    • Utilize Detachless for efficient updates, allowing the direct publication of your website from Figma to web.

    • Streamline website updates with tools that simplify the process, improving content accuracy and design freshness.

  10. Keep Improving

    • Gather and analyze customer feedback continuously

    • Monitor key performance indicators (KPIs) like adoption, retention, and conversions

    • Prioritize and iterate on product improvements based on insights

    • Foster communication and collaboration across teams

By following these steps, you can ensure your website or product remains valuable, and competitive, and meets evolving user needs through continuous improvement driven by data and feedback.

Get User Feedback

After launching your website or product, getting feedback from users is key. User feedback gives you insights into:

  • How users interact with your product

  • Issues or problems they face

  • Areas to improve

Here are some simple ways to collect user feedback:

  1. In-App Feedback Tools
    Add feedback widgets directly to your website or app. These let users share feedback as they use your product. Tools like Hotjar, Rapidr, and Usabilla make it easy to collect visual feedback, ratings, and comments.

  2. Surveys and Questionnaires
    Send surveys or questionnaires to your user base. Use tools like Typeform, SurveyMonkey, or Google Forms to create and distribute surveys. Keep surveys short and focused on specific aspects of the user experience.

  3. User Testing and Interviews
    Conduct user testing sessions or one-on-one interviews with a subset of your users. This direct feedback can reveal user behavior, pain points, and improvement areas that data alone may miss.

  4. Analytics and Heatmaps

    Analyze user behavior data from analytics tools and heatmaps. Tools like Hotjar and Crazy Egg show how users interact with your website or app, highlighting areas of friction or confusion.

Feedback Methods

In-App Feedback Tools - Collect feedback directly from users as they interact with your product

Surveys and Questionnaires - Gather structured feedback through online surveys

User Testing and Interviews - Conduct qualitative testing and interviews for in-depth insights

Analytics and Heatmaps - Analyze user behavior data to identify areas for improvement

Once you've collected feedback, look for patterns and recurring issues. Prioritize and address the most critical areas for improvement. Continuously monitoring and acting on user feedback will help enhance your product and boost user satisfaction.

Ongoing Maintenance and User Support

Regular Website Upkeep

To keep your website running smoothly, schedule these maintenance tasks:

  1. Software and Plugin Updates

    Regularly update your website software (e.g., WordPress, Drupal) and plugins. Set reminders to check for and install updates monthly or quarterly to ensure security and functionality.

  2. Broken Link Checks

    Broken links frustrate users and hurt SEO. Use a tool like Screaming Frog to scan for and fix broken links on your site every few months.

  3. Site Backups

    Back up your website files and database regularly to avoid data loss. Many hosting providers offer automated backup services.

  4. Speed and Performance Testing

    Monitor your website's loading speed and performance using tools like Google PageSpeed Insights and GTmetrix. Optimize slow-loading pages for better user experience.

  5. Mobile Responsiveness

    Ensure your website displays and functions properly on different screen sizes and devices, as more users browse on mobile.

Effective User Support

Offering prompt and helpful support keeps users engaged and satisfied with your product. Consider implementing:

Support Channels:

Knowledge Base - Self-service library of FAQs, guides, and troubleshooting tips

Live Chat - Real-time chat support for immediate assistance

Email Support - A dedicated email address for users to submit queries and issues

Community Forums - Online forums where users can discuss, ask questions and share tips

Regularly review user inquiries and feedback to identify common issues and areas for improvement. Update your support resources accordingly to provide better assistance.

By establishing consistent maintenance practices and offering effective user support, you can ensure your website or product remains up-to-date, secure, and user-friendly long after launch.


Track Performance

Measuring your product's success after launch is key. Here's how to track and analyze performance:

1. Set Key Metrics

Identify metrics that align with your goals, such as:

  • User Engagement: Page views, time on site, bounce rate

  • Conversions: Signups, purchases, leads

  • User Satisfaction: Ratings, Net Promoter Score (NPS)

  • Technical Performance: Load times, uptime, errors

2. Use Tracking Tools

Utilize analytics platforms to monitor your metrics:

Tools:

Google Analytics - Website analytics and user behavior

Hotjar - Heatmaps, session recordings, feedback

Pingdom - Website uptime and performance

Datadog - Cloud monitoring for apps and infrastructure

3. Establish Baselines and Targets

Analyze past data to set realistic baselines. Then, define target goals like increasing conversions by 10% or reducing load times by 20%.

4. Review Data Regularly

Schedule recurring meetings or reports to review your metrics. Identify trends, issues, and areas for improvement. Correlate metrics with user feedback for deeper insights.

5. Optimize and Iterate

Based on your analysis, prioritize and implement changes to optimize performance. This could involve improving site speed, enhancing user flows, or addressing pain points from user feedback.

Consistently tracking and analyzing key metrics allows you to make data-driven decisions and deliver a better user experience.

Update the Product

Use Feedback to Improve

After launching, gather feedback from users to find areas needing improvement. Look for common issues or requests in:

  • Surveys

  • Support tickets

  • Social media comments

  • Online reviews

Address these concerns to boost user satisfaction.

Analyze Data for Optimization

Dig into your analytics data to uncover optimization opportunities:

  • High bounce rates: Revamp content or user flow

  • Underused features: Improve discoverability or onboarding

Make data-driven changes to enhance the user experience.

Stay Current with Trends

Research industry trends, new technologies, and competitor offerings. Incorporate innovative features or design elements to keep your product competitive and appealing.

Prepare for Growth

As your user base grows, ensure your product can handle increased:

  • Traffic

  • Demand

Implement performance optimizations, upgrades, and load testing to maintain a seamless experience at scale.

Prioritize Security and Compliance

Regularly update your product with:

  • Security patches

  • Compliance requirements

Conduct security audits and testing to identify and address vulnerabilities proactively.

Continuously Improve

Treat updates as an ongoing process, not a one-time event. Establish a cadence for releasing updates (monthly, quarterly, or milestone-based).

Continuously:

  • Gather feedback

  • Analyze data

  • Iterate

Deliver a product that consistently meets and exceeds user expectations.

By regularly updating based on insights, feedback, and trends, you can:

  • Maintain a competitive edge

  • Foster user loyalty

  • Drive long-term success


Plan for Support

After launching your product, having a solid support plan is key to keeping users happy and preventing them from leaving. A well-designed support strategy outlines how to provide ongoing assistance to users.

Set Up a Central Support Hub

Create a central platform or knowledge base where your entire support team can access up-to-date information. This ensures consistent communication and efficient problem-solving.

  • Shared documentation: Keep a repository of product guides, FAQs, and troubleshooting resources for all support staff.

  • Ticketing system: Use a unified system to track, prioritize, and assign support requests.

  • Communication channels: Set up dedicated channels (e.g., chat, email, phone) for users to reach out to the support team.

Define Support Team Roles

Clearly outline the roles and responsibilities of your support team members to ensure seamless collaboration and accountability.

Role responsibilities:

Level 1 Support - Handle basic inquiries, escalate complex issues

Level 2 Support - Investigate and resolve advanced technical issues

Subject Matter Experts - Provide in-depth guidance on specialized product areas

Support Manager - Oversee support operations, ensure service level agreements are met, and optimize processes

Set Service Level Agreements (SLAs)

Define clear service level agreements (SLAs) that outline the expected response times, resolution targets, and support availability. This sets user expectations and helps measure the effectiveness of your support operations.

SLA Metrics:

Initial Response Time - Within 2 business hours

Resolution Time (Low Severity) - Within 24 hours

Resolution Time (High Severity) - Within 4 business hours

Support Availability - 24/7 or specific business hours

Plan for Ongoing Training

Ensure your support team stays up-to-date with product updates, industry best practices, and customer insights through regular training sessions and knowledge-sharing initiatives.

  • Product update briefings: Train the support team on new features and changes.

  • Cross-training: Encourage knowledge sharing across different support levels and subject matter experts.

  • Customer feedback reviews: Analyze user feedback to identify areas for improvement and knowledge gaps.

By proactively planning for comprehensive post-launch support, you can keep users satisfied, build trust, and drive long-term product success.

Communication Methods

Keeping users informed about product updates and changes is crucial. Here are some effective communication methods:

1. Release Notes

Publish detailed release notes on your website or within the product. Release notes should cover:

  • New features

  • Bug fixes and performance improvements

  • Removed functionality

  • Upgrade instructions and migration guides

Release notes keep users updated and show your commitment to improvement.

2. Email Newsletters

Send regular email newsletters to your user base, highlighting recent updates, upcoming changes, and relevant news. Segment email lists to deliver targeted communication based on user preferences or product usage.

3. In-App Messaging

Notify users of updates and changes directly within the product interface using in-app messaging. This ensures timely communication and increases visibility.

4. Knowledge Base and Documentation

Maintain a knowledge base and documentation site, covering product features, usage guides, and FAQs. Update this resource regularly to reflect the latest changes.

5. Social Media and Community Channels

Use social media platforms and community forums to engage with users, share updates, and gather feedback. Encourage two-way communication and foster a sense of community around your product.

6. Live Webinars and Q&A Sessions

Host live webinars or Q&A sessions to introduce major updates, provide walkthroughs, and address user questions in real-time. Record these sessions for future reference.

By implementing a multi-channel communication strategy, you can ensure users stay informed, engaged, and able to leverage the full potential of your product.


Train Support Staff

Providing proper training to your support team is crucial for ensuring a smooth experience for users after launching your product. A well-trained support staff can effectively address customer inquiries, troubleshoot issues, and guide users on using your product's features.

Product Knowledge

Start by equipping your support staff with thorough knowledge of your product. Ensure they understand its features, functions, and use cases in-depth. Provide them with access to product documentation, training materials, and hands-on experience with the product itself.

Support Processes

Train your team on your organization's support processes and protocols:

  1. Ticket Management: Familiarize them with your ticketing system, prioritization methods, and response time targets.

  2. Escalation Procedures: Outline the steps for escalating complex issues to the appropriate teams or subject matter experts.

  3. Knowledge Base: Teach them how to effectively utilize and contribute to your product's knowledge base, ensuring it stays up-to-date.

Communication Skills

Effective communication is key to providing excellent customer support. Train your staff on:

  • Active Listening: Techniques for understanding customer concerns and gathering relevant information.

  • Clear Communication: Strategies for explaining technical concepts in simple, easy-to-understand language.

  • Empathy and Patience: Approaches for handling frustrated or challenging customers professionally and patiently.

Communication Skills:

Active Listening - Understanding customer concerns and gathering relevant information

Clear Communication - Explaining technical concepts in simple, easy-to-understand language

Empathy and Patience - Handling frustrated or challenging customers professionally and patiently

Ongoing Training and Feedback

As your product evolves, ensure your support staff receives regular training on new features, updates, and changes. Encourage them to provide feedback on the training materials and processes, and continuously improve based on their insights and customer feedback.

By investing in proper training for your support staff, you can ensure they are equipped to provide excellent service, address customer concerns efficiently, and contribute to the long-term success of your product.


Regularly Review and Improve Support

After launching your product, it's crucial to regularly review and improve your support plan to ensure it meets users' evolving needs. Here's how to keep your support strategy effective:

Gather User Feedback

Continuously collect feedback from users through:

  • Support tickets and inquiries

  • Social media comments and reviews

  • User surveys and interviews

  • Analytics on product usage and issues

Analyze this feedback to identify recurring problems, common pain points, and areas for improvement.

Monitor Key Metrics

Track these key performance indicators (KPIs) for your support operations:

Metrics:

Response Times - How quickly support inquiries are addressed

Resolution Rates - Percentage of issues successfully resolved

Customer Satisfaction - User ratings and feedback on support interactions

Knowledge Base Usage - Frequency of access and effectiveness of self-help resources

Regularly review these metrics to assess the effectiveness of your support plan.

Refine and Enhance

Based on user feedback, metrics, and product updates, refine your support plan:

  1. Update Knowledge Base and Documentation

    Continuously enhance your knowledge base and support documentation to address frequently asked questions, common issues, and new product features.

  2. Improve Processes and Workflows

    Streamline support processes, such as ticket prioritization, escalation procedures, and communication protocols, to enhance efficiency and customer satisfaction.

  3. Provide Ongoing Training

    Ensure your support team receives regular training on product updates, new support processes, and best practices for delivering excellent customer service.

  4. Adjust Support Channels and Resources

    Evaluate the effectiveness of your support channels (e.g., email, chat, phone) and adjust resources accordingly to meet user preferences and demand.

By regularly reviewing and refining your post-launch support plan, you can proactively address user needs, improve the overall support experience, and foster long-term customer satisfaction and loyalty.


Website content update

It's essential to maintain your website with updated information that reflects ongoing user feedback, ensuring it continues to meet user expectations effectively. Here's how you can enhance your website management and update process:

  • Utilize Innovative Tools:

    • Detachless: Leverage Detachless to publish your website directly from Figma to web, simplifying the update process.

    • Frequent Updates: Schedule regular updates to incorporate the latest user feedback and design changes.

  • Benefits of Regular Updates:

    • Relevance: Keeps your site relevant and aligned with user needs.

    • Engagement: Enhances user engagement by reflecting current trends and feedback.

  • Streamlining the Update Process:

    • Automation Tools: Use tools that automate parts of the design to web workflow.

      • Feedback Integration: Systematically incorporate feedback into your site’s design and content.

By adopting these practices and tools like Detachless, you ensure your website remains a dynamic, user-focused platform that adapts quickly to changing preferences and feedback, thereby enhancing overall user satisfaction and site effectiveness.

Keep Improving

Launching a new product is an exciting milestone, but it's just the beginning. To ensure long-term success and customer satisfaction, you must commit to a continuous cycle of monitoring, assessing, and enhancing your product. Here's how:

Gather and Analyze Customer Feedback

Customer feedback is invaluable for identifying areas for improvement and guiding your product roadmap. Implement multiple channels for gathering feedback, such as:

  • In-app surveys and feedback forms

  • Social media monitoring

  • Customer support interactions

  • User interviews and focus groups

Analyze this feedback to uncover common pain points, feature requests, and opportunities for optimization.

Monitor Key Performance Metrics

Establish a set of key performance indicators (KPIs) to track the product's performance and user engagement. Some crucial metrics to monitor include:

Metrics

User Adoption and Retention Rates - How many users are actively using the product and how long they continue to use it

Feature Usage and Engagement - Which features are being used the most and how users interact with them

Customer Satisfaction Scores - Net Promoter Score (NPS) and Customer Satisfaction (CSAT) ratings

Conversion Rates and Revenue - How many users are converting to paid plans or making purchases

Regularly review these metrics to identify trends, uncover issues, and measure the impact of product updates and improvements.

Prioritize and Iterate

Based on customer feedback, performance data, and market trends, prioritize areas for improvement and iterate on your product. This could involve:

  1. Enhancing existing features: Refine and optimize existing features based on user feedback and usage data.

  2. Developing new features: Introduce new features and capabilities to address unmet user needs or stay ahead of the competition.

  3. Improving user experience: Streamline workflows, enhance usability, and optimize the overall user experience.

  4. Addressing performance issues: Identify and resolve any performance bottlenecks, bugs, or stability concerns.

Adopt an agile development approach, releasing frequent updates and improvements to continuously deliver value to your customers.

Communicate and Collaborate

Effective communication and collaboration are key to successful product improvement. Ensure that:

  • Cross-functional teams (product, engineering, design, support) are aligned on priorities and roadmaps.

  • Customers and stakeholders are informed about upcoming improvements and new releases.

  • User feedback and insights are shared across teams to drive informed decision-making.

By fostering a culture of continuous improvement, actively listening to your customers, and iterating based on data and feedback, you can ensure that your product remains relevant, valuable, and competitive in the ever-evolving market.

Conclusion: Lasting Success

Launching a product is an exciting milestone, but it's just the start of an ongoing journey. To ensure long-term success and customer satisfaction, a comprehensive post-launch strategy is essential. Here are the key steps to sustain your product's viability:

  1. Gather and Analyze User Feedback: Implement multiple channels to collect feedback, such as in-app surveys, social media monitoring, support interactions, and user interviews. Analyze this feedback to identify pain points, feature requests, and areas for improvement.

  2. Track Key Performance Metrics: Establish and monitor key performance indicators (KPIs) like user adoption and retention rates, feature usage, customer satisfaction scores, and conversion rates. Regularly review these metrics to spot trends, uncover issues, and measure the impact of product updates.

  3. Prioritize and Iterate: Based on user feedback, performance data, and market trends, prioritize areas for improvement and iterate on your product. This could involve enhancing existing features, developing new ones, improving user experience, or addressing performance issues.

  4. Communicate and Collaborate: Foster effective communication and collaboration across teams (product, engineering, design, support) to ensure alignment on priorities and roadmaps. Keep users and stakeholders informed about upcoming improvements and new releases.

By committing to a continuous cycle of monitoring, assessing, and enhancing your product, you can ensure it remains relevant, valuable, and competitive. Actively listening to users, iterating based on data and feedback, and fostering a culture of continuous improvement are the keys to sustaining long-term success.

Key Takeaways

Gather User Feedback - Implement multiple channels to collect feedback and identify areas for improvement

Track Key Metrics - Monitor KPIs like user adoption, retention, satisfaction, and conversions

Prioritize and Iterate - Enhance existing features, develop new ones, and address performance issues

Communicate and Collaborate - Align teams, inform users, and share insights across the organization

By following these steps, you can ensure your product remains valuable and competitive in the ever-evolving market. Continuous improvement, driven by user feedback and data, is the key to long-term success.

FAQs

What happens after creating a website?

After creating a website, you need to set up analytics to track its performance. Analytics tools let you see how many visitors your site gets, where they come from, which pages they view, and if they take desired actions like making purchases. This data shows you how users interact with your site and where you can improve.

You'll also need to regularly update your website:

  • Add new content to keep it fresh and engaging

  • Install security updates to protect against hacking

  • Make improvements based on user feedback and analytics data

Outdated websites quickly become irrelevant and can be vulnerable to attacks. Set a schedule for routine maintenance.

Promoting your website is key to driving traffic. Use strategies like:

  • Search engine optimization (SEO) to rank higher in search results

  • Social media marketing to reach your target audience

  • Email marketing to connect with subscribers

  • Paid advertising on platforms like Google or social media

Key Points

Set Up Analytics - Install tools to track visitors, traffic sources, and user behavior

Update Content - Regularly add new content to keep your site fresh and engaging

Be fast - With Detachless you can update and publish your web pages inside Figma

Apply Security Updates - Install patches and updates to protect against hacking attempts

Make Improvements - Use analytics data and user feedback to enhance the site

Promote the Site - Utilize SEO, social media, email, and paid advertising to drive traffic

By monitoring performance, keeping your site updated, and actively promoting it, you can ensure your website remains relevant, secure, and successful in attracting visitors.

Lazar Krstić

prepared for you:

Title

Detachless helps you publish your website directly from Figma to web or export your designs to code!

Transform Figma designs into live websites or code

Say goodbye to switching between multiple tools. With Detachless, transform your designs into live websites or export to code without stepping out of Figma.

Transform Figma designs into live websites or code

Say goodbye to switching between multiple tools. With Detachless, transform your designs into live websites or export to code without stepping out of Figma.

Transform Figma designs into live websites or code

Say goodbye to switching between multiple tools. With Detachless, transform your designs into live websites or export to code without stepping out of Figma.

Publish Figma website with ease. Detachless lets you go from design in Figma to live site same in Figma, eliminating the need to juggle various tools.

Product

Features

Why use

Solution

Figma to web

Figma to code

Resources

Video

Templates

Legal

TOC

Publish Figma website with ease. Detachless lets you go from design in Figma to live site same in Figma, eliminating the need to juggle various tools.

Product

Features

Why use

Solution

Figma to web

Figma to code

Resources

Video

Templates

Legal

TOC

Publish Figma website with ease. Detachless lets you go from design in Figma to live site same in Figma, eliminating the need to juggle various tools.

Product

Features

Why use

Solution

Figma to web

Figma to code

Resources

Video

Templates

Legal

TOC